Working in the retail industry, I, Louis Lefevre, the son of farmers, realized that the world was turned upside down: 90% of polystyrene packaging still isn’t recycled. Hot-air balloons are discarded after 650 hours of flight. Advertising banners have a lifespan of only a few months. What if we recycled them to make beanbags? That’s the idea I had in 2016. Since then, we’ve gradually transformed our family farm in Picardy into a polystyrene recycling plant, and we travel across France to collect hot air balloons. We believe in giving things a second chance, so we set up our workshop in Seine-Saint-Denis to share production with the Mode Estime social integration project. The story of objects in our consumer society unfolds in four chapters: We extract, we consume, we burn, we bury. We believe a second chapter can be written right in your home.

HOW IT ALL BEGAN ...

... IF YOU'RE INTERESTED IN BECOMING MY PARTNER ...

... UNTIL WE EMERGE FROM RECONSTRUCTION

And for those who are wondering: We have no connection to the arcade/video game center that’s also called La Tête Dans Les Nuages